A bakery has no diary. It has customers to bring back

You can't steer walk-in trade, but you can steer orders, loyalty cards and business customers. That is where revenue moves.

Opportunities detected last night

Example

M. Exemple
41% past the usual 7-day rhythm
€45
62% chance
Mme Modèle
Booked the same service three times, never the next one
€75
38% chance
Comptoir Démo
Business account: orders down for the past 2 months
€480
44% chance

Expected value across these three lines

€268

Product illustration. The intervals and prices come from the model for this trade; the names are fictional and none can be contacted.

What costs you most, and nobody sees

Business customers lost without anyone noticing
Peak seasons — Epiphany cakes, Yule logs, the holidays — prepared at the last minute
A loyalty card gathering dust in a drawer

Hold on to account customers
Restaurants, companies, local authorities: an order that stops is flagged within the week, not at year end.
Get ahead of peak seasons
Last year's orders become this year's call list, with names and dates.
Put loyalty to work
The loyalty scheme feeds your follow-ups instead of sitting there for show.

The starting return interval for this trade is 7 days, or roughly 1 weeks. It is then recalculated from your real data, customer by customer.

No customer is quoted here. This is arithmetic you can redo with your own numbers: swap the assumptions for yours and the reasoning still holds.

2 × €320 × 9 months retained = €5,760 that did not go elsewhere.

Connect your data and look at the list. The analysis is free, and nothing is sent without your say-so.