A barber doesn't lose clients: he just stops seeing them come back
A cut is due every three or four weeks. A client who skips two appointments has found another shop — and nothing told you.
Opportunities detected last night
ExampleM. Exemple
41% past the usual 28-day rhythm
€25
62% chance
Mme Modèle
Booked the same service three times, never the next one
€18
38% chance
Mme Fictive
Slot freed up on Thursday at 2 pm, a time they usually accept
€38
51% chance
Expected value across these three lines
€42
What costs you most, and nobody sees
- No warning when a regular starts coming in less often
- Empty weekday slots while Saturday is overflowing
- The beard trim, the treatment, the package never offered to someone who comes in for a cut
Three levers, tuned to your trade
Catch the drop-off early
The normal rhythm is calculated client by client. The one who goes past his own interval is flagged, not the one who goes past an average.
Fill the week
The agent suggests the clients most likely to take the exact slot you still have to sell.
Sell the package at the right moment
After a number of visits learned from your own data, offering a membership becomes relevant — and only then.
The starting return interval for this trade is 28 days, or roughly 4 weeks. It is then recalculated from your real data, client by client.
The sums, assumptions on show
No customer is quoted here. This is arithmetic you can redo with your own numbers: swap the assumptions for yours and the reasoning still holds.
- 80 regular clients
- 8 drop-offs spotted each month
- 3 come back, average spend €28
3 × €28 × 12 = €1,008 a year, plus the value of the visits that follow.
A different trade?
Your next customers are already in your sales history.
Connect your data and look at the list. The analysis is free, and nothing is sent without your say-so.