What works to bring back the customers you already have
Methods you can apply the same day, with the arithmetic laid out. No trends and no invented figures: when a source is cited, it is named and dated.
4 min read
Hair salonHow to fill last-minute cancellations in a hair salon
A slot that frees up 48 hours ahead won't sell with a discount. How to choose the right clients, write the right offer and measure what it brings in, in four steps.
6 min read
Building tradespersonHow to follow up on a quote: when, how and what to write
Following up on a quote with no reply: when to chase it, which channel to use, what to write (email and text templates) and the cases specific to building trades.
4 min readRevenue attribution: which follow-up brought in how much
Counting messages sent proves nothing. How to link each euro you take to the action that produced it, with a tracked link and a fixed window, and what not to claim.
6 min readHow to spot lapsed customers before they leave for good
Customers never announce they're leaving: they just come less often. How to work out each one's normal rhythm, spot the gap and know when a follow-up still pays.